For decades, parents in Pakistan have relied on conventional sources to find suitable rishta for their children. The providers of matrimonial services like marriage bureaus and female rishta agents are very popular in Pakistan. However, technology is now gradually changing people’s mindsets and encouraging them to use matchmaking sites for shaadi online services.

These matchmaking sites are more reliable than marriage bureaus or female rishta agents because of their state-of-the-art, auto-match system and secure database. Parents can find future life partners and Pakistani rishta for their children without compromising confidentiality and data privacy.

Matchmaking sites have some advantages over other ways of finding life partners, such as:

  1. They enable you to quickly connect with people who share your values, interests, and preferences.
  2. Matrimonial websites are safe (in case you stick to some common-sense rules) and offer privacy and confidentiality.
  3. They are convenient because you can do it anytime anywhere.
  4. Today’s matchmaking sites frequently use matching algorithms to assist users in locating the most compatible spouses.
  5. They have a large pool of potential matches that increases your chances of finding someone who suits you.

Exclusive features of matchmaking sites

The following article explains some of the exclusive features of matrimonial websites that make them a reliable source of matrimonial services.

1. Confidentiality

Maintaining confidentiality is the number one priority of people while searching for suitable marriage proposals. However, marriage bureaus, particularly female rishta agents, do not usually keep the matters confidential and disclose the details without the family’s consent. On the other hand, matchmaking sites provide first-class matrimonial services with complete confidentiality and privacy.

2. Private Access

Mostly dating platforms offer direct public access to user profiles. However, matrimonial sites share verified profiles with serious parents who are interested in searching for future life partners for their children online.

3. Reliability and Effectiveness

When it comes to efficiency and reliability in matchmaking, technology surpasses human beings. You cannot achieve your desired results by getting matrimonial services of marriage bureaus or rishta agents. Because they use manual techniques to find suitable matches.

Conversely, trusted matchmaking sites like Simple Rishta use their state-of-the-art and modern auto-match system to find the best matches according to the candidate’s individual preferences. This way, you can find a sincere and loyal life partner by registering yourself on matchmaking sites and exploring the most suitable matches online.

4. Credibility

The most common challenge people face while acquiring matrimonial services from conventional sources is a lack of credibility. With a few exceptions, the majority of marriage bureaus and female rishta agents do not verify the candidate’s information as it requires a lot of time and effort.

To ensure reliability, matchmaking websites do not approve any profile unless independently verified. This ensures there are no fake profiles and you get access to those candidates only who are serious about finding their future life partners.

5. Safety and security features

Data is the new gold – is a common belief in today’s digital world. At matrimonial websites, you have to share the complete details about your family background, qualification, profession, caste, religion/sect, address, and financial status. Almost all matrimonial sites offer privacy and security features that protect the personal and financial information of the users.

For example, some matrimonial sites allow you to hide your contact details, photos, or horoscope from other users until you are comfortable to share them. Some matchmaking sites also use encryption and verification methods to ensure that the transactions and communications are safe and secure

So, be careful when selecting a matrimonial website. When sharing your data with a third party, you must make sure it is secure.

6. Popularity

Matrimonial or matchmaking sites are so popular because they meet the expectations and demands of the modern marriage market. They offer services that are tailored to the unique requirements and tastes of various communities, religions, places, and professions. By offering a simple and accessible platform for locating and getting in touch with potential matches, they help people save time and effort. For users to interact and communicate with one another, they offer a safe and secure environment. To help users find their ideal match, they have millions of success stories and testimonials.

7. Additional value-added services

Aspects of various matrimony service portals vary. such as free registration, fee-based services, time-limited subscriptions, personalized services, community-specific search, online chat, email/SMS alerts, a feature that allows you to highlight certain profiles or listings, etc.

It is important to note that free registration consistently encourages rishta seekers to sign up for membership in online service portals. Paid members, however, have more access and can start meaningful conversations with other members, make effective use of e-matchmaking tools, engage in online chatting, block other users, and many other value-added services.


Matchmaking sites store the candidate’s data in a secure database and restrict the direct access to user profiles. The details submitted by the registered users are never shared outside the organization without their consent. Besides, the information must not be used for marketing purposes to ensure data privacy.

Technology is gradually transforming every aspect of our lives. With the rapid evolution of the internet, the trend of online rishta is becoming popular in Pakistan. Various matchmaking sites are offering reliable matrimonial services across the globe and helping individuals search for their future life partners while maintaining confidentiality and ensuring data privacy.

Simple Rishta has been a major contributor to Pakistani and international rishta seekers’ satisfaction with regard to objectivity. Despite the potential differences in their services, it is clear why people prefer them to others. Their online rishta site is expanding primarily as a result of the many options, comfort, time savings, and efficiency. You can go there to learn more.